On sale 32%
LG NU85 Series 98NU850BPUB 98"
The α8 AI Processor 4K Gen3 drives solid upscaling and HDR10 Pro dynamic tone mapping on a massive 98-inch Direct LED panel. Its 120Hz panel with AMD FreeSync Premium and HDMI 2.1 support makes it a capable large-format gaming display. This TV is best for buyers wanting an immersive, screen-filling experience for mixed living room use, from sports and streaming to console gaming.
Screen 98"
Resolution 3840x2160
Panel LED
Refresh 120 Hz
HDR HDR 10, Hybrid Log-Gamma (HLG)
smart platform webOS
hdmi version 2.1
70 Overall Score
Price $1,425
Snapshot
What owners think
How owner sentiment changed over time
ExclusiveBased on when customers actually wrote their reviews - so you can see whether early praise held up.
Owner sentiment has held steady over time
Based on 8 dated customer reviews, grouped by calendar quarter. Period analysis is in English.
The proof
Performance
Specifications
Full Specifications
Display
| Size | 98" |
| Resolution | 4K |
| Panel Type | LED |
| Backlight | Direct LED |
| Aspect Ratio | 16:9 |
| Curved | No |
Picture Quality
| Color Gamut | Not Specified by Manufacturer |
| Motion Tech | Motion Booster |
| Processor | α8 AI Processor 4K Gen3 |
HDR
| HDR Formats | HDR 10, Hybrid Log-Gamma (HLG) |
| Dolby Vision | No |
| HDR10+ | No |
| HLG | Yes |
Gaming
| Refresh Rate | 120 Hz |
| VRR | AMD FreeSync Premium |
| ALLM | Yes |
| Game Mode | Yes |
Smart TV
| Platform | webOS |
| Voice Assistant | Other |
| Screen Mirroring | Apple AirPlay, Google Cast |
| Works With | Google Home, Apple Home |
Audio
| Speaker Config | 2.2 |
| Dolby Atmos | No |
| eARC | Yes |
Connectivity
| HDMI Ports | 4 |
| HDMI Version | 2.1 |
| USB Ports | 2 |
| Wi-Fi | Wi-Fi 5 |
| Bluetooth | 5.3 |
| Ethernet | Yes |
| Optical Audio | Yes |
| VESA Mount | 600x400 |
Power & Size
| Power | 418 |
| Energy Star | No |
| Annual Energy | 766 |
| Weight | 50.0 kg / 110.2 lbs |
vs Competition
| Spec | LG NU85 Series 98NU850BPUB 98" | Sony BRAVIA XR XR77A95L | Samsung Neo QLED QN75QN990FFXZA | TCL QM7K Series 98QM7K | Hisense U8 Series 100U8QG | Roku Pro Series 55R8C5 |
|---|---|---|---|---|---|---|
| Screen Size | 98 | 77 | 75 | 98 | 99.5 | 55 |
| Resolution | 3840x2160 | 3840x2160 | 7680x4320 | 3840x2160 | 3840x2160 | 3840x2160 |
| Panel Type | LED | QD-OLED | QD-Mini-LED | QLED | Mini-LED | QLED |
| Refresh Rate | 120 | 120 | 120 | 144 | 165 | 120 |
| Hdr | HDR 10, Hybrid Log-Gamma (HLG) | HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision | HDR10, HDR10+, HLG | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG) |
| Smart Platform | webOS | Google TV | Tizen | Google TV | Google TV | Roku TV |
| Dolby Vision | false | true | false | true | true | true |
| Dolby Atmos | false | true | true | true | true | true |
| Hdmi Version | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 |
| Compare | Compare | Compare | Compare | Compare |
| Product | HDR | Audio | Smart | Gaming | Display | Connectivity | Social Proof | Picture Quality |
|---|---|---|---|---|---|---|---|---|
| LG NU85 Series 98NU850BPUB 98" | 49.8 | 63.9 | 81 | 85.5 | 81 | 89.6 | 56.7 | 36.8 |
| Sony BRAVIA XR XR77A95L Compare | 91.9 | 95.5 | 90.9 | 87.4 | 98.6 | 84.9 | 88.5 | 96.4 |
| Samsung Neo QLED QN75QN990FFXZA Compare | 85.6 | 99.5 | 86.3 | 89 | 99.6 | 99.9 | 99.9 | 84.9 |
| TCL QM7K Series 98QM7K Compare | 91.9 | 83.4 | 97.8 | 93.4 | 91.8 | 89.6 | 88.5 | 97.8 |
| Hisense U8 Series 100U8QG Compare | 91.9 | 98.3 | 96.2 | 95.1 | 94.7 | 86.9 | 77.2 | 99 |
| Roku Pro Series 55R8C5 Compare | 77.5 | 86.4 | 86.3 | 89 | 77.8 | 93.1 | 88.5 | 36.8 |
Price
Value & Pricing
From $1,425
Best Buy 5 offers From $1,425
B&H Photo 1 offer From $1,500
Price History
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