On sale 20%

Toshiba V35 Series 40V35RU 40"

★★★★★ 4.7 (304)

Combining a Direct LED panel with Toshiba’s REGZA Engine processing, this 40-inch TV delivers uniform brightness and upscaled detail, housed in a minimalist Japanese-inspired design. Fire TV with Alexa, Apple AirPlay, and DTS Virtual:X for simulated height channels make it a compact but capable smart home hub. It’s ideal for smart home enthusiasts who want a small secondary TV with voice control and solid picture quality without stretching a budget.

Screen 40
Resolution FHD
Panel LED
Refresh 60 Hz
HDR HDR10, HLG
smart platform Fire TV
hdmi version 1.4
Toshiba V35 Series 40V35RU 40" tv
59 Overall Score
Also available in:

Snapshot

Pros & Cons

Pros

  • Strong social proof (94th percentile) 94th
  • Strong smart (87th percentile) 87th
  • Strong user sentiment (70th percentile) 70th

Cons

  • Below average display (6th percentile)
  • Below average gaming (34th percentile)

What owners think

How owner sentiment changed over time

Exclusive

Based on when customers actually wrote their reviews - so you can see whether early praise held up.

85/100Our AI sentiment readmedium confidence · 13 sources · Jun 2026

Based on 6 dated customer reviews, grouped by calendar quarter. Period analysis is in English.

The proof

Performance

Performance Percentiles

HDR 62.9
Audio 61.3
Smart 87.4
Gaming 33.7
Display 5.9
User Sentiment 70
Connectivity 45.5
Social Proof 94.4
Picture Quality 36

Specifications

Full Specifications

Display

Size 40"
Resolution FHD
Panel Type LED
Backlight Direct LED
Curved No

Picture Quality

Motion Tech Ultimate Motion
Processor HDR Compatible

HDR

HDR Formats HDR10, HLG
Dolby Vision No
HDR10+ No
HLG Yes

Gaming

Refresh Rate 60 Hz
Game Mode Yes

Smart TV

Platform Fire TV
Voice Assistant Amazon Alexa
Screen Mirroring Apple AirPlay
Works With Amazon Alexa, Apple Home

Audio

Speaker Config 2
Wattage 14
Surround Sound DTS Virtual:X
eARC Yes

Connectivity

HDMI Ports 3
HDMI Version 1.4
USB Ports 1
Wi-Fi
Bluetooth
VESA Mount 200x100

Power & Size

Energy Star No
Annual Energy 70
Weight 4.8 kg / 10.6 lbs

vs Competition

Spec Toshiba V35 Series 40V35RU 40" Hisense U6 Series 65U65QF Samsung Q6F Series QN65Q6FAAFXZA Sony BRAVIA 3 K75S30 LG QNED 65QNED82AUA TCL Q6 Class 50Q651G
Screen Size 40 65 65 75 65 50
Resolution FHD 3840x2160 3840x2160 3840x2160 3840x2160 4K
Panel Type LED Mini-LED QLED LED LED QLED
Refresh Rate 60 144 60 60 60 240
Hdr HDR10, HLG Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) HDR10+ HDR10, HLG, Dolby Vision HDR10, HLG Dolby Vision, HDR10+, HDR10, HLG
Smart Platform Fire TV Fire TV Tizen Google TV webOS Google TV
Dolby Vision false true false true false true
Dolby Atmos - true false true true true
Hdmi Version 1.4 2.1 2.1 2.1 2.0 2.1
Compare Compare Compare Compare Compare
Product HDRAudioSmartGamingDisplayUser SentimentConnectivitySocial ProofPicture Quality
Toshiba V35 Series 40V35RU 40" 62.961.387.433.75.97045.594.436
Hisense U6 Series 65U65QF Compare 91.387.787.490.984.109376.993.6
Samsung Q6F Series QN65Q6FAAFXZA Compare 705690.352.482.598.783.794.470.5
Sony BRAVIA 3 K75S30 Compare 88.477.591.952.475.309381.936
LG QNED 65QNED82AUA Compare 62.974.890.34971.1060.181.984.6
TCL Q6 Class 50Q651G Compare 95.584.797.595.532.1069.787.972.7

Price

Value & Pricing

From $98 6 offers across 2 retailers

Price History

New Refurbished
$60 $80 $100 $120 $140 May 10May 25Jun 22Jul 6 $110

Usage Scores

Overall (59.2)Budget (63.6)Gaming (34.3)Movies (36.4)Sports (38.7)Outdoor (31.1)Portable (55.5)Corporate (33.4)Streaming (59.3)Smart Home (65)

A full written review is coming soon. The specs, scores, prices and charts above are always up to date.

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