On sale 37%

Hisense A4 Series 43A4NR 43"

The 43-inch OLED panel delivers true blacks and clean detail at 1080p, a rare combination at this size. Its integrated Roku platform provides a straightforward, content-focused smart TV experience without unnecessary complexity. This set is best for budget-conscious buyers wanting OLED contrast in a smaller secondary room like a kitchen or bedroom.

Screen 43"
Resolution FHD
Panel OLED
Refresh 60 Hz
smart platform Roku TV
hdmi version 1.4
Hisense A4 Series 43A4NR 43" tv
24 Overall Score
Also available in:

Snapshot

The 30-Second Version

The Hisense 43A4NR stuffs an OLED panel into a 43-inch 1080p TV, giving you amazing contrast but soft picture quality. Its single HDMI port and terrible HDR are major drawbacks. Only worth considering if you find it at a rock-bottom price and just want deep blacks for basic streaming.

Pros & Cons

Pros

  • OLED panel delivers perfect blacks and excellent contrast.
  • Roku TV is intuitive, snappy, and packed with apps.
  • Works with both Alexa and Google Assistant for voice control.
  • A rare OLED option at a smaller 43-inch size.

Cons

  • Limited to 1080p resolution, which looks soft on a 43" screen.
  • Only a single HDMI port, which is incredibly limiting.
  • Gaming performance is poor with just a 60Hz panel and no gaming features.
  • HDR brightness is one of the worst we've seen, so content looks dim.

The proof

Performance

The picture quality is a mixed bag. That OLED panel delivers perfect blacks and great viewing angles, which is a treat at this size. But the 1080p resolution on a 43-inch screen means things aren't super sharp, especially if you sit close. The HDR performance is a real letdown, sitting near the bottom of the pack in our database, so don't expect bright, punchy highlights. Gaming is also a weak spot with a 60Hz panel and no VRR, and the audio is pretty thin, so a soundbar is almost a must.

Performance Percentiles

HDR 14.3
Audio 15.7
Smart 55.8
Gaming 18.4
Display 41.9
Connectivity 28.3
Social Proof 10.2
Picture Quality 36.8

Specifications

Full Specifications

Display

Size 43"
Resolution FHD
Panel Type OLED
Backlight OLED
Curved No

Gaming

Refresh Rate 60 Hz

Smart TV

Platform Roku TV
Voice Assistant Alexa, Google Assistant

Audio

Dolby Atmos No

Connectivity

HDMI Ports 1
HDMI Version 1.4
USB Ports 1
VESA Mount 100x200

Power & Size

Energy Star No
Weight 9.1 kg / 20.0 lbs

vs Competition

Stacked against the competition, the A4NR is in a tough spot. A TCL QM6K or a Roku Plus Series TV will give you a sharper 4K picture, better HDR, and a higher refresh rate for gaming, though you'll trade the OLED's perfect blacks for the high brightness of a mini-LED or QLED panel. Even a budget 4K set from Sony or LG will feel like a more complete, modern package. The Hisense's only real calling card is that OLED contrast at a potentially very low price, but it sacrifices almost everything else to get there.

Spec Hisense A4 Series 43A4NR 43" Sony BRAVIA 5 K65XR50 TCL QM6K Series 55QM6K Samsung QN90F QN75QN90FAFXZA LG QNED evo AI 86QNED85AUA Roku Plus Series 55R6C7
Screen Size 43 65 55 75 86 55
Resolution FHD 3840x2160 3840x2160 3840x2160 3840x2160 3840x2160
Panel Type OLED Mini-LED QLED QD-Mini-LED Mini-LED QLED
Refresh Rate 60 120 144 120 120 60
Hdr - HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision Dolby Vision, HDR10+, HDR10, HLG HDR HDR10, HLG Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG)
Smart Platform Roku TV Google TV Google TV Tizen webOS Roku TV
Dolby Vision - true true false false true
Dolby Atmos false true true true false true
Hdmi Version 1.4 2.1 2.1 2.1 2.1 2.1
Compare Compare Compare Compare Compare
Product HDRAudioSmartGamingDisplayConnectivitySocial ProofPicture Quality
Hisense A4 Series 43A4NR 43" 14.315.755.818.441.928.310.236.8
Sony BRAVIA 5 K65XR50 Compare 91.993.184.180.484.893.194.692.6
TCL QM6K Series 55QM6K Compare 98.88997.893.477.889.688.598.9
Samsung QN90F QN75QN90FAFXZA Compare 37.396.973.980.493.589.694.684.9
LG QNED evo AI 86QNED85AUA Compare 64.559.593.985.594.796.794.679.7
Roku Plus Series 55R6C7 Compare 77.583.499.858.977.889.694.636.8

Price

Value & Pricing

Pricing on this model is all over the map, with a wild spread from $170 to over $13,000 across different vendors. At the low end, you're getting a genuine OLED panel for a steal, and the picture quality flaws are easier to forgive. But if you're seeing it priced anywhere near the higher end, you're getting into the territory of vastly superior 4K QLED and OLED TVs that will run circles around this Hisense in every category.

From $170 2 offers across 2 retailers
Best Buy 1 offer From $170
Amazon 1 offer From $257

Price History

$150 $200 $250 $300 May 18Jul 18Sep 20 $257

Read more

Overview

The Hisense A4 Series 43A4NR is a bit of an odd duck. It's a 43-inch OLED TV, which sounds premium, but it's capped at a 1080p resolution and a basic 60Hz refresh rate. You're getting the deep blacks and rich contrast OLED is famous for, just not the sharpness or speed you'd expect from a modern set.

Think of it as a really nice 1080p screen for a very specific person. The built-in Roku smart platform is dead simple to use, and it plays nice with both Alexa and Google Assistant. But with just a single HDMI port, you'll be doing the cable swap dance if you have more than one device.

Common Questions

Q: Is this a good TV for gaming with a PS5 or Xbox?

Not really. The 60Hz panel and lack of HDMI 2.1 features like VRR mean you won't get the smooth, responsive gameplay those consoles are capable of, and you'll be stuck at 1080p resolution.

Q: Why does this OLED TV look less sharp than my old 4K TV?

This model has a 1080p (Full HD) resolution, not 4K. On a 43-inch screen, that lower pixel density is noticeable, making text and fine details look softer than on a 4K set of the same size.

Q: Can I plug in a soundbar, a streaming stick, and a game console all at once?

Not without an HDMI switcher. The TV only has one HDMI port, so you can only connect one device directly at a time.

Who Should Skip This

Skip this if you do any gaming at all, or if you plan to watch 4K or HDR movies. The 60Hz panel and dismal HDR brightness will leave you disappointed. Also, if you have more than one device to plug in, the single HDMI port will drive you nuts. Look for a 4K QLED or a higher-end OLED instead.

Verdict

This TV is for a niche buyer. If you absolutely must have OLED's perfect black levels in a smaller size and you're on a strict budget, and you only plan to watch 1080p content from a single source, it's a unique find. For everyone else, a standard 4K TV will be a much better and more versatile daily driver.

Usage Scores

Overall (24.3)Budget (30.2)Gaming (17.5)Movies (19.1)Sports (20.1)Outdoor (17.4)Portable (28.5)Corporate (21.5)Streaming (28)Smart Home (33.6)

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