Samsung The Frame Pro LS03FW 74.5"

The Samsung Frame Pro is the best art TV yet, with a stunning matte display and a clever wireless box that makes it disappear on your wall. Mini-LED tech and 120Hz gaming support mean it's finally a serious performer, not just a pretty face. HDR is its weak spot, and the price varies wildly from $837 to nearly $3,000, so shop carefully. Buy it for bright rooms and design, skip it for dark room cinephile sessions.

Under the hood, the move to Mini-LED with full array local dimming is a big step up from the edge-lit Frame TVs of the past. Our database puts its display score in the 94th percentile, which is genuinely impressive. Black levels are deep and blooming is well-controlled for an LED TV, though it won't touch the pixel-level perfection of an OLED. The matte finish does its job brilliantly, cutting glare to the point where you can watch a dark movie in a sun-drenched room without seeing your own reflection. The trade-off is that blacks can look a tiny bit raised in a completely dark room compared to a glossy panel, but for most living rooms, it's a worthy swap.

Gaming performance is a standout. With a 120Hz native panel, HDMI 2.1, ALLM, and FreeSync Premium Pro, this thing is smooth as butter. Motion Xcelerator Turbo+ keeps fast-paced sports and games crisp, landing it in the 88th percentile for gaming. The NQ4 AI Gen3 processor does solid work upscaling older content too. Audio from the 2.0.2 channel, 40W system is surprisingly capable for a TV this thin, hitting the 92nd percentile in our rankings. It supports Dolby Atmos and has enough body to make dialogue clear, though a dedicated soundbar will still blow it away. The one real weak spot is HDR, which sits at a mediocre 38th percentile. It supports HDR10+ but skips Dolby Vision, and peak brightness, while good, isn't class-leading.

The most direct competitor is probably LG's G5 Series OLED. The LG will absolutely smoke the Samsung in a dark room with perfect blacks, infinite contrast, and Dolby Vision support. It's the better pure TV for movie buffs. But the LG is glossy, reflective, and looks like a black slab when off. The Samsung fights back with its matte screen for bright rooms and its chameleon-like ability to blend into your wall. It's a classic lifestyle versus performance showdown.

On the value end, something like the TCL QM7K Series or Hisense U8 Series will give you Mini-LED performance with better HDR brightness and Dolby Vision for significantly less money. You lose the art mode, the wireless box, and the premium design, but you gain raw picture quality per dollar. The Sony BRAVIA XR A95L is the other premium contender, offering QD-OLED picture quality that's arguably the best on the market, but it comes at an even higher price and still looks like a traditional TV. The Samsung sits in a unique niche where no one else is really competing directly on the art concept.

Pricing on this set is all over the map depending on where you look. We're seeing a spread from $837 to $2,998 across vendors, which is a massive $2,161 gap. That tells us you absolutely need to shop around. The lower end of that range makes this a compelling buy for a 75-inch Mini-LED TV with this feature set. At the high end, you're paying a serious lifestyle tax for the design and Art Mode. If you find it closer to that $837 mark, it's a steal. If you're staring down the barrel of $3,000, you need to really love the frame concept.

For context, a traditional 75-inch Mini-LED TV with better HDR performance can be had for less. But none of them will look like a piece of art on your wall. You're paying for the matte finish, the slim mount, the wireless box, and the bezel ecosystem. It's a unique value proposition. You aren't just buying a TV, you're buying a piece of furniture. Whether that's worth the premium is a personal call, but the tech inside is finally good enough to justify it for more than just design obsessives.

Samsung's The Frame Pro LS03FW is a fascinating beast. It's a 75-inch 4K Neo QLED TV that genuinely tries to solve a problem most TVs ignore: what does this giant black rectangle do when it's off? The answer is Art Mode, which turns the screen into a surprisingly convincing digital canvas. But this is the Pro model, so it's not just about looking pretty on the wall. It packs Mini-LED backlighting, a 120Hz panel for gaming, and Samsung's new NQ4 AI Gen3 processor. You're getting a serious home theater display that moonlights as decor.

Who's this for? Someone who cares deeply about their living space and hates the look of a traditional TV. If you've got a bright, open-concept room where a glossy screen would be a nightmare of reflections, the matte display here is a game-changer. It's also a strong pick for gamers thanks to that 120Hz refresh rate and FreeSync Premium Pro support. But if you're a cinephile chasing the absolute best contrast and HDR pop in a dark room, you might want to keep reading. This TV makes some deliberate trade-offs in the name of its dual life.

The real headline for 2025 is the Wireless One Connect box. All your HDMI devices, power, everything runs through a separate box that connects to the TV with a single, nearly invisible cable. It makes wall mounting absurdly clean. Combine that with the customizable magnetic bezels and the included Slim Fit Wall Mount, and you've got a TV that's designed to disappear into your home. It's a premium concept, and the price tag reflects that, but the execution is more polished than ever.

Hardcore home theater enthusiasts with a light-controlled room should probably look at an OLED. The Frame Pro's matte screen, while brilliant in ambient light, will always struggle to match the inky blacks and specular highlight pop of a glossy OLED in a dark room. If you're the type who calibrates their display and notices when Dolby Vision is missing, this TV will frustrate you. Look at the LG G5 or Sony A95L instead.

Also, if you're on a strict budget and just want the biggest, best-looking screen for the money, skip this. You're paying a significant premium for the design and art features. A TCL QM7K or Hisense U8 will give you a brighter, more HDR-capable Mini-LED panel for hundreds less. The Frame Pro is for people who value aesthetics as much as performance, and if you don't care about how your TV looks when it's off, you're leaving money on the table.

If your living room is your sanctuary and you can't stand the black mirror effect, get this TV. The matte display is transformative in bright spaces, and the art mode genuinely fools people. It's a conversation starter and a genuinely good 4K TV for gaming and streaming. The wireless box and slim mount make for an installation so clean it'll ruin other TVs for you. This is the first Frame TV where we can say the picture quality is actually good, not just good enough.

But if you have a dedicated dark home theater room, or you're a stickler for the best possible HDR experience, look elsewhere. An OLED from LG or Sony will serve you better. The lack of Dolby Vision and the inherent contrast limitations of the matte screen mean this isn't the set for reference-level movie watching in the dark. It's a lifestyle TV that finally has the performance to back up its looks, but it's still a lifestyle TV first. Know what you're buying, and you'll be thrilled.