Roku Select Series 40-Inch 40"
The Roku Smart Picture engine optimizes the 1080p Full HD display for a bright, clear image, making this 40-inch TV a straightforward streaming hub. Its seamless Roku interface provides instant access to 500+ free live channels and supports voice control via Siri, Alexa, or Google Assistant. This set is best for budget-conscious cord-cutters who want a simple, no-nonsense smart TV for a bedroom or kitchen.
Screen 40"
Resolution FHD
Panel LED
Refresh 60 Hz
smart platform Roku TV
28 Overall Score
Price £478
Snapshot
Pros & Cons
Pros
- Strong social proof (82nd percentile) 82nd
- Strong smart (75th percentile) 75th
Cons
- Below average display (6th percentile)
- Below average hdr (13th percentile)
- Below average audio (13th percentile)
- Below average gaming (17th percentile)
The proof
Performance
Specifications
Full Specifications
Display
| Size | 40" |
| Resolution | FHD |
| Panel Type | LED |
| Backlight | LED |
| Aspect Ratio | 16:9 |
| Curved | No |
Picture Quality
| Processor | Roku Smart Picture |
HDR
| Dolby Vision | No |
| HDR10+ | No |
| HLG | No |
Gaming
| Refresh Rate | 60 Hz |
| ALLM | No |
| Game Mode | No |
Smart TV
| Platform | Roku TV |
| Voice Assistant | Roku Voice, Siri, Alexa, Google Assistant |
| Screen Mirroring | AirPlay 2 |
Audio
| Dolby Atmos | No |
| eARC | No |
Connectivity
| Wi-Fi | ✓ |
| Bluetooth | Yes |
| Ethernet | No |
| Optical Audio | No |
Power & Size
| Energy Star | No |
| Weight | 5.3 kg / 11.7 lbs |
vs Competition
| Spec | Roku Select Series 40-Inch 40" | Sony BRAVIA 5 K55XR50 | Hisense U7 Series 75U75QG | Samsung QN85D | TCL QM7K Series 55QM7K | LG OLED evo - C6 series OLED55C6PUA |
|---|---|---|---|---|---|---|
| Screen Size | 40 | 55 | 75 | 75 | 55 | 55 |
| Resolution | FHD | 3840x2160 | 4K | 3840x2160 | 3840x2160 | 3840x2160 |
| Panel Type | LED | Mini-LED | Mini-LED | Neo QLED | Mini-LED | OLED |
| Refresh Rate | 60 | 120 | 165 | 120 | 144 | 120 |
| Hdr | - | Dolby Vision, HDR10, HLG | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | HDR10, HDR10+, HLG | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG) |
| Smart Platform | Roku TV | Google TV | Google TV | Tizen | Google TV | webOS |
| Dolby Vision | false | true | true | false | true | true |
| Dolby Atmos | false | true | true | true | true | true |
| Hdmi Version | - | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 |
| Compare | Compare | Compare | Compare | Compare |
| Product | HDR | Audio | Smart | Gaming | Display | Connectivity | Social Proof | Picture Quality |
|---|---|---|---|---|---|---|---|---|
| Roku Select Series 40-Inch 40" | 12.5 | 13.1 | 75.2 | 16.6 | 5.9 | 20.5 | 81.8 | 36 |
| Sony BRAVIA 5 K55XR50 Compare | 97 | 91.8 | 90.2 | 78.6 | 79.1 | 93 | 87.9 | 93.6 |
| Hisense U7 Series 75U75QG Compare | 91.3 | 93.4 | 95.8 | 95 | 49 | 96.7 | 87.9 | 97.8 |
| Samsung QN85D Compare | 84.8 | 88.9 | 93.4 | 78.6 | 90.1 | 89 | 87.9 | 79.1 |
| TCL QM7K Series 55QM7K Compare | 91.3 | 68.9 | 97.5 | 93.4 | 79.1 | 89 | 87.9 | 98.1 |
| LG OLED evo - C6 series OLED55C6PUA Compare | 76.1 | 84.7 | 79.5 | 99.2 | 87.7 | 89 | 98.3 | 70.5 |
Price
Value & Pricing
From £478
Amazon.co.uk 1 offer From £478
We started tracking prices for this product on May 30, 2026. The chart appears once we have more data.
Usage Scores
A full written review is coming soon. The specs, scores, prices and charts above are always up to date.
